Flames are seen through the windows and coming out under the eaves of this house fire. This was a training fire event with the fire set and controlled by a fire department on a house that was donated for the purpose of being used to train local volunteer fire fighters.
The Univ. of Texas is set to unveil a new-look version of the Longhorn Network today that will rebrand the school’s in-house television venture as a free streaming platform.
The idea of this version of Longhorn Network, which will launch officially on July 1, percolated amid the process of Texas shifting from the Big 12 to the SEC. LHN was a novel concept at inception in 2011, but the SEC’s television deal with ESPN entailed it be phased out amid the conference change since SEC Network will broadcast the live games while LHN will house original content, live coaches shows and other historic footage and content. Fans will also be able to follow along play-by-play radio audio and live football statcast, among other fixtures.
Endeavor Streaming, which has been used as a back-end technology for streaming efforts by European soccer giants, presented a baseline operating platform in which a new-look LHN could run. Learfield Studios, meanwhile, will help staff the venture with four full-time employees that will work in conjunction with Texas’ in-house creative team to develop branded content for Longhorn fans. Learfield will also handle advertising and sponsorship sales.
“About 40% of people get their content through streaming,” said Texas AD Chris Del Conte. “Having that available and having shoulder programming around all of our games, the ability to show coaches shows, replays, everything that’s within the new, exciting move to the SEC, putting that on a streaming platform was just something we really felt passionate about.”Schools around the country have tried their hand at streaming platforms in recent years. Most of those centered on subscription models that have had mixed success. LHN, however, possesses a brand equity schools starting from scratch don’t have.
