MANAGER’S MESSAGE: Oliver Glasner Promises Nottingham Forest Will Not Be a “One-Hit Wonder”
Nottingham Forest head coach Oliver Glasner has made it clear that his ambitions for the club extend far beyond simply enjoying 
Glasner arrived at the City Ground after a highly successful spell at Crystal Palace, where he won the FA Cup and UEFA Conference League. His arrival has generated significant excitement among Forest supporters, particularly because the manager has already demonstrated that he can build a competitive team capable of challenging for major honours.
“We Don’t Want to Be a One-Hit Wonder”
One of Glasner’s clearest messages has been his determination to avoid Forest becoming a club that qualifies for Europe once and then disappears from the scene.
The manager explained that European football should not be viewed as a one-off achievement. Instead, he wants Forest to develop the squad, infrastructure and mentality required to compete at that level consistently.
That ambitious approach fits with the vision of Forest owner Evangelos Marinakis, whom Glasner has described as an extremely ambitious figure. The manager has said that discussions with Marinakis convinced him that the club’s long-term objectives matched his own ambitions.
A New Era at the City Ground
Glasner takes charge after Forest’s remarkable 2025/26 European campaign, when the club reached the Europa League semi-finals. That achievement demonstrated that Forest can compete against some of Europe’s established sides, but Glasner knows maintaining that level will require significant work.
The new manager has already placed considerable emphasis on improving the squad and preparing his players for a demanding Premier League campaign. Reports have also highlighted Forest’s transfer activity as Glasner looks to shape the team around his footballing philosophy.
Long-Term European Ambitions
For Forest supporters, Glasner’s message is particularly exciting because it suggests the club is thinking beyond short-term success.
The manager wants the players to believe that European football can become part of Nottingham Forest’s identity rather than an occasional reward. That means competing strongly in the Premier League, developing squad depth and maintaining high standards throughout the season.
Forest will face plenty of challenges, especially with the demands of domestic football and the pressure that comes with increased expectations. But Glasner appears determined to embrace that pressure.
Fans Have Plenty to Look Forward To
The arrival of a manager with Glasner’s recent record has naturally raised expectations around the City Ground. His previous European success gives supporters reason to believe that his ambitions are more than just words.
However, Glasner has also acknowledged that progress will not happen overnight. His immediate task is to establish his methods, build a strong relationship with the players and create a team capable of competing consistently.
The message from the Forest boss is therefore clear: European football should be the beginning of the journey, not the end goal.
If Glasner can turn his vision into results, Nottingham Forest could be entering one of the most ambitious periods in their modern history. The coming season will provide the first major test of whether the Austrian can transform that ambition into sustained success at the City Ground.