As matches at the ongoing T20 World Cup — co-hosted by USA and West Indies — take place at different times of the day, the West Indies Cricket Board (WICB) CEO Johnny Grave, in an interview with The Indian Express, admitted that given a ‘majority of the revenue from ICC event comes from one market’, the schedule has been made keeping the Indian time zone in mind.
He also spoke about the multifold benefits for West Indies, as well as associate nations, of hosting major ICC events and the guarantees given to Windies players that no international cricket will be played during their major franchise tournament commitments – the IPL and CPL.
India will enjoy prime time broadcast slots for all their T20 World Cup 2024 matches. (PTI)
As matches at the ongoing T20 World Cup — co-hosted by USA and West Indies — take place at different times of the day, the West Indies Cricket Board (WICB) CEO Johnny Grave, in an interview with The Indian Express, admitted that given a ‘majority of the revenue from ICC event comes from one market’, the schedule has been made keeping the Indian time zone in mind.
He also spoke about the multifold benefits for West Indies, as well as associate nations, of hosting major ICC events and the guarantees given to Windies players that no international cricket will be played during their major franchise tournament commitments .
I think everyone accepts that the vast majority of revenues for all ICC events comes from one market. Therefore it is really important that we find a balance between starting matches at prime time in India and for home fans. We have half the matches early for Star Sports and then we have gone as late as possible so they will start early in the morning in India, so they should still get a decent viewership.
We as hosts can focus on the local fans attending the evening games and the 10:30 morning games will allow us to get school kids to watch some World Cup cricket for free.
